The CFO-CMO balancing act: How efficient marketing keeps everyone happy
Chief Marking Officers are in a perpetual balancing act, demonstrating ROI from marketing activities under the scrutiny of the Chief Financial Officer.
Are you data ready for Christmas? Here are four key points to keep in mind
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
The Four Stages Of Attribution Excellence
Lyndon Apthorpe, Senior Value Optimisation Advisor at Domo, covers the four stages of attribution excellence.
SBS
SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.
Australian Privacy Update – Jan 2023
2023 is expected to bring significant changes to Australian privacy laws after a a review of the Privacy Act has been completed. Now is the time to get ready for cookie consent and more.
The future of onsite analytics and advertising tracking in 2023 and beyond
Digital Balance’s MD, Richard Taylor, on the death of cookies, and how this will affect analytics, and advertising tracking in 2023 and beyond.
Is your organisation ready to transition to the new Google Analytics 4?
Now is the time to start your migration journey to GA4. From running workshops to connecting & collecting the data that’s important to you, Digital Balance can help.
Thinking of investing in attribution, predictive modelling or a DMP? Start by checking the quality of your data.
We believe that data governance and data quality are the foundations of analytics, and where businesses will get the most value for money. Patch-work fixes are a drain on resources and overtime become very costly.
5 Tips for Thriving as a Woman in Analytics, with Moe Kiss
We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.
How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic
Digital Analytics is thriving in Australia, and the team here at Digital Balance love to jump at any opportunity to meet like-minded data geeks who like to call analytics home. We were lucky enough to catch up with Moe Kiss for a chat about all things analytics, gush over our favourite new platforms, and swap tag management horror stories.
14 metrics to get you started with your deep dive into Facebook data exports
If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.
Measuring personalised experiences
Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.
What Makes a Good Dashboard
Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.
You can now find us in Melbourne!
This year saw us turn four and open a new office in Melbourne.
Derived metrics – what is this sorcery you speak of?
At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.
Where are the Australian Retailers?
Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?
Event based tracking using HTML5 Custom Data Attributes.
Find out why Custom data attributes are a better way to measure interactions on your site.
Adobe Summit London 2015 Recap
Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.
Christmas has come early – Adobe Analytics Spring 2015 Release
We’ve got new things! Adobe’s overnight update for the 2015 Spring Release of Adobe Analytics has added a number of amazing new features to the analytics platform.
Data analysis – are you being oversold on your analytics?
With many new businesses being borne out of ‘big data’, the term ‘data insights’ is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers.
But can true consumer insights be found in data analysis alone?
My 6 digital marketing predictions for 2015.
Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…
Debugging JavaScript with DTM in 3 steps.
You know Adobe’s DTM is a powerful platform, but are you getting the most out from it? Here’s 3 easy to implement Javascript solutions will give you the control you’re looking for.
Planners are connectors.
Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?
‘Half my advertising is wasted, I just don’t know which half.’
How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.
Are you using your web analytics as a trophy or a weapon?
Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?
Learning analytics in higher education – why we still have a long way to go.
‘Learning analytics’ is being touted as a key trend to look out for in EdTech, but scratch the surface and you’ll find there’s not much substance behind most examples. See why we’ve got a long way to go before learning analytics becomes a reality in Higher Ed.
Flat-packed marketing technology
Your flat-packed marketing technology isn’t going to build itself. Have you got a screwdriver handy?
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
The new Adobe Analytics Spring release
Adobe’s newest update shines the light on why it’s the number one analytics platform. We’ve had look at some of the new features and are pretty excited to share them with you.
Adobe Analytics number one again
It’s great to see that it’s not just us that’s a little bit nuts about Adobe Analytics. Apparently Forrester is too. They’ve just positioned Adobe Analytics as the global leaders in their review of analytics vendors and solutions.
Big data and avoiding analysis paralysis
Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.
The secret to a more fulfilling relationship with your web analyst.
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.
Planes and platforms
Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.
Outsourcing analytics – is it right for you?
As companies continue on the analytics journey, many are asking themselves would they outsource to an agency, or hire in-house resources. And if they outsource, what should they outsource. Morgan Vawter, from Piston Agency, recently shared her thoughts on the subject in a great article.
Metrics, dimensions or reports – what do I need?
Understanding the differences between metrics, dimensions and reports is something that many are still struggling with. Here’s a quick guide to help you on your way to using each of them at the right time.
A perfect fit for our magnificent machine
As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.
My data doesn’t look right. Where do I start?
Have you been looking at your data reports and wondering why you’re seeing something different than you expected? We took a look at some of the common mistakes made when interpreting data.
The analytics market is maturing.
Businesses are turning away from Google Analytics as they begin to seek more sophisticated features from their web analytics tools.
Who’d have thought Einstein was into Web Optimisation
Albert Einstein once had a picture hanging on his wall at Princeton that read:
“Not everything that can be counted counts, and not everything that counts can be counted.”
He was a smart cookie and often referred to it…and it definitely rings true for web analytics.
Driving content relevance with Test&Target
In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.
Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.