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Tag Archives: analytics

Thinking of investing in attribution, predictive modelling or a DMP? Start by checking the quality of your data.

We believe that data governance and data quality are the foundations of analytics, and where businesses will get the most value for money. Patch-work fixes are a drain on resources and overtime become very costly.


5 Tips for Thriving as a Woman in Analytics, with Moe Kiss

We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.


How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic

Digital Analytics is thriving in Australia, and the team here at Digital Balance love to jump at any opportunity to meet like-minded data geeks who like to call analytics home. We were lucky enough to catch up with Moe Kiss for a chat about all things analytics, gush over our favourite new platforms, and swap tag management horror stories.


14 metrics to get you started with your deep dive into Facebook data exports

If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.


Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.