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Tag Archives: Adobe

Event serialisation with derived metrics

Have you got conversion values that are over 100%? In other words, have you got more people starting a form than you have visits? Or more people finishing a form than starting it? Or more people getting to step 2 of a form than actually starting it? This is a pretty common problem and stems from the way your event metrics have been set up.


Derived metrics – what is this sorcery you speak of?

At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.


Adobe Summit London 2015 Recap

Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.


Christmas has come early – Adobe Analytics Spring 2015 Release

We’ve got new things! Adobe’s overnight update for the 2015 Spring Release of Adobe Analytics has added a number of amazing new features to the analytics platform.


Setting up Google Analytics Enhanced Link Tracking within Dynamic Tag Management (DTM)

Enhanced link tracking in Google Analytics has a number of benefits including providing unique data when you have multiple links with the same destination. Find out how to activate it in DTM.