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Tag Archives: Adobe Marketing Suite

Anomaly detection, real time reporting and much more.

It just got easier. Todays updated release of SiteCatalyst will help everyone from executives, analysts and content marketers to get better, faster, actionable insights from their data. Read about anomaly detection, real time reporting, video analytics, simplified menus for everyone and more.


Segmentation is the key to success.

It often strikes me as strange that people still look at numbers in the aggregate. Knowing that you get a certain amount of page views, or a certain amount of visitors and so forth, doesn’t really tell you anything.

In order to get some insights of value, things that you can really act on, you need to segment your traffic and conversions.

But so few people really do it, and even fewer do it really well. Read on to find out why segmentation should form the basis of your analytics strategy…