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Tag Archives: AB testing

Are you taking your site for granted?

Are you happy with how your website is performing, or would you like it to drive more conversions? Incorporating a structured approach to your testing is one of the ways you can improve your conversion rate.


Test&Target silly season has arrived.

It’s campaign time again. Normally we behaviorally target content to users based on their application stage.
We know from previous tests that this provides more relevance to the user when they visit our site – instead of just seeing a standard campaign message each time. And relevance is proven to lift conversions.