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Establishing Your AdWords Foundation: Goals & KPIs (Part 1/5)

Establishing Your AdWords Foundation: Goals & KPIs (Part 1/5)

So, you’ve stumbled upon this post because you’re trying to work out the best way to use Google AdWords. I know what you’re thinking and the answer is no. AdWords is NOT easy and reading this article is NOT going to turn you into an AdWords Extraordinaire over night. However, hopefully it will give you the tools you need to form a solid AdWords foundation.


How much is that click really worth? The hidden reality of Facebook negative sentiment.

How much is that click really worth?  The hidden reality of Facebook negative sentiment.

Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?


How to measure your entire marketing strategy in 4 crazily simple KPIs.

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Measuring personalised experiences

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.


What Makes a Good Dashboard

What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.