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Our Blog

PSA: Malicious Scripts Posing as Google Tracking

PSA: Malicious Scripts Posing as Google Tracking

The folks over at Sucuri have uncovered a new security threat involving malicious scripts posing as legitimate Google tracking calls in order to avoid casual detection. These scripts are designed to scrape sensitive data such as credit card information from compromised websites. The malicious code attempts to mimic references to the standard Google Analytics and […]


Tracking Single Page Apps

Tracking Single Page Apps

Single page web application or SPAs are seamlessly adopted a lot over the last few years, with content being rendered on the fly makes for a continuous and easy-to-use digital web experience. But with all the advantages it may bring, there’s a few things we need to take into account when developing an analytics implementation.


Communication: The Other Art in Data Literacy

Communication: The Other Art in Data Literacy

Data Literacy is often thought of as the ability to read meaningful information from data. Job descriptions for analytics roles emphasise the importance of mathematics and statistics skills to interpret and evaluate data.


Thinking of investing in attribution, predictive modelling or a DMP? Start by checking the quality of your data.

Thinking of investing in attribution, predictive modelling or a DMP? Start by checking the quality of your data.

We believe that data governance and data quality are the foundations of analytics, and where businesses will get the most value for money. Patch-work fixes are a drain on resources and overtime become very costly.


Ebiquity Acquires Digital Balance

Ebiquity Acquires Digital Balance

It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.