It’s not hard

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Having been asked a number of times to speak with potential Omniture customers, I’ve heard that they believe it’s hard to set up and maintain.

Well, that’s a myth.

Omniture is in fact relatively easy to get set up and maintain.  It’s code based, so you just pop the code into your page:

  • At the top of the page, just after the <body> tag, add your call to load the s_code.js
  • At the bottom of the page, just before the </body> tag, add in the rest of the Omniture code, which then executes the s_code.js on each page load.

Easy.

But, you really want to engage their Professional Services team during the initial configuration as they will customize your s_code file to support your online strategy, add any custom variables (props, evars and events), etc which will then ensure that you get the most bang for your buck.

I’ve spoken to a number of Omniture customers who implemented without assistance.  What they face now is two things:

  1. Measurement that doesn’t quite match their online strategy/needs
  2. Tough questions asked by their managers as to why they are using Omniture instead of Google Analytics.

What they now need to do is engage with Professional Services so that they can understand their online strategy and align their measurement strategy to their online strategy and then tweak their s_code.

So, it’s always worthwhile doing that before you implement.

And it really doesn’t take long.  2-3 weeks of assistance and you end up with a great “playbook” which documents the implementation and how you can use it to answer those top questions.  The value is absolutely in the customization.  But I’ll talk a little about that in another post.

From that point on, it’s pretty much easy sailing.


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