Water Corporation needed a long-term analytics partner that could lead best practices in data analytics and optimisation, within the constraints of a complex technology and data analytics ecosystem.
We were engaged by Water Corporation back in 2013 for what was originally a simple 12-month engagement for analytics measurement strategy and implementation. The relationship extended for 6+ years (ongoing) as we continued to be the Water Corporation’s trusted consultative analytics partner throughout various evolutions of their digital offering.
Our work has ranged from vendor selection for technology, recommendations for team roles, data insights for data driven decision making and key performance indicators that measure digital performance as a monetary value – always with ongoing support to ensure trusted, quality data.
Over the years, we have seen many iterations of the digital and marketing teams – but our ongoing commitment to help Water Corporation achieve data driven maturity has never waivered.