pic
Our work with Water Corporation

Powerful data visualisation

The Background

Water Corporation needed a long-term analytics partner that could lead best practices in data analytics and optimisation, within the constraints of a complex technology and data analytics ecosystem.

We were engaged by Water Corporation back in 2013 for what was originally a simple 12-month engagement for analytics measurement strategy and implementation. The relationship extended for 6+ years (ongoing) as we continued to be the Water Corporation’s trusted consultative analytics partner throughout various evolutions of their digital offering.

Our work has ranged from vendor selection for technology, recommendations for team roles, data insights for data driven decision making and key performance indicators that measure digital performance as a monetary value – always with ongoing support to ensure trusted, quality data.
Over the years, we have seen many iterations of the digital and marketing teams – but our ongoing commitment to help Water Corporation achieve data driven maturity has never waivered.

The Work

We helped Water Corporation work through their key performance problem and bring them to life in a simple Data Studio dashboard. The key issue the digital team faced was being understood by the wider organisation – particularly senior leadership. They struggled to be able to talk in the same language to describe the impact they were having to bottom line organisational goals.

Through workshops, mentorship and data gathering from around the business (incl. customer call centre data, Google Analytics and operation budgets), we got to a dollar value KPI for customer service related goals. We also provided realistic targets for those KPIs that took into consideration seasonal variation and historic performance.
We helped the business work through their key performance problem and bring them to life in a simple Data Studio dashboard.

The key issue the digital team faced was being understood by the wider organisation– particularly senior leadership. They struggled to be able to talk in the same language to describe the impact they were having to bottom line organisational goals. Through workshops, mentorship and data gathering from around the business (incl. customer call centre data, Google Analytics and operation budgets), we got to a dollar value KPI for customer service-related goals.

We also provided realistic targets for those KPI s that took into consideration seasonal variation and historic performance.

The Value

The KPI dashboard was launched in late 2017 as the key source for understanding digital’s bottom line impact to the organisation. The project helped to shift the digital team’s thinking from tactical micro conversions to a macro business level view of impact in dollar value that the whole business understands.

More Client Successes

Department of Tourism, WA
Our work with Department of Tourism, WA

Explore how we delivered a new campaign governance framework, process and tracking that allowed them to trust their data, explore insights and accurately measure and optimise marketing activity performance.

Read More
Cricket Australia
Our work with Cricket Australia

Explore how we helped manage and deliver Cricket Australia’s Adobe Audience Manager rollout across 20 separate domains enabling them to leverage and commercialise their existing customer data through the Adobe marketplace.

Read More

Need Some Help?

Data audits and health checks

Data quality and integrity is key to any data strategy. We undertake audits and health checks that can give you peace of mind.

See how we can help
First party data strategy – what is it and why do I need one?

A first party data strategy can give your organisation a competitive advantage and ROI on your investments

Find out more
Need help creating campaign dashboards that deliver?

We can help you build dynamic dashboards based on important metrics to fully inform the business.

Find out more
Google Analytics Training

We can create custom training programs that focus on up-skilling your team to grow your in-house capability and get the most out of your Marketing technology platforms.

Find out more