Through internal audits and discovery sessions, we established a set tracking code structure that would work for the reporting needs of the entire Tourism WA. A recommended Campaign Governance framework was presented to key internal stakeholders within Tourism WA across multiple departments, helping ensure that best practices weren’t lost or the sole responsibility of the digital team.
We also developed and provided training not only to internal teams, but also to agency and media companies, which helped ensure that all parties driving external traffic to their website understood the best practice Campaign Governance guidelines along with the common pitfalls that can lead to unclean data.
Tourism WA wanted to report on their marketing performance, so they needed to follow the Campaign Governance guidelines, however with limited time available, they required extra support getting the new process up and running. Through a retainer structure, we supported them by helping creative agencies & upload tracking codes, while at the same time reviewing and validating the data that was coming through marketing activity.