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Put your data to work

Category Archives for: "Strategy and planning"

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.


What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.


The value of a dislike.

The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?


Data insights: how to get the real story.

Your data can give you really interesting and useful facts about your brand, but there are a few things you need to do to get there.


Your offline and online audiences are the same people.

Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.