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Data Trust

This five-minute checkup will help assess trust in your marketing data.

Privacy Act Review Report

Digital Balance looks at the impact of the “Privacy Act Review – Report”, recommendations and key proposals

Australian Privacy Update – Jan 2023

Digital Balance - Australian Privacy Update

2023 is expected to bring significant changes to Australian privacy laws after a a review of the Privacy Act has been completed. Now is the time to get ready for cookie consent and more.

Ebiquity Acquires Digital Balance

It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.

Announcing our Google Analytics 360 partnership

We’ve been working hard over the last few months and we’re excited to announce that we’re now officially a Google Analytics 360 partner. As an authorised Google Analytics Certified Partner (GACP) we’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.

What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.

The value of a dislike.

lady using a tablet device in outside space

The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?

Why you need to define your purpose before you tackle social.

signpost with different contact icons

Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.

Data analysis – are you being oversold on your analytics?

man and woman with faces pressed against crystal ball

With many new businesses being borne out of ‘big data’, the term ‘data insights’ is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers.
But can true consumer insights be found in data analysis alone?

Planners are connectors.

a group of paper chain people

Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?

Hate data, love stories!

father and his two children reading

Do you struggle to get your colleagues to relate to your data analysis? Let’s talk storytelling with numbers. Find out how to apply a narrative to your data to so it’s more interesting and engaging for your audience.

How to train your thinking brain.

intelligent little boy attached to toy brain monitor

Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.

Are you using your web analytics as a trophy or a weapon?

Antique gold hand gun

Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?

How to curate content

Warhol's Campbell soup cans

Are you curating articles as part of your content marketing? Filtering information and sharing it is just part of the process. Follow these 6 steps to become a valuable source of information that your target audience will return to.

The power of curation.

two girls sharing a book in a library

Curated content is a great way of increasing your social reach, so why aren’t you using it as part of your content strategy? Find out why you should be sharing the knowledge you discover with your target audience.

Applying database marketing techniques to digital marketing.

men's gold watch lying on a park bench

Over the last few years the lines between database marketing and digital marketing have really blurred. It used to be quite clear cut. But now we can apply the same tried and tested techniques to leverage our customer data and to help identify prospects in the vast swath of digital data.

Managing online communities

close-up of bees in a hive

After recently completing a Lithium Community Management course, De reflects on the increased adoption of digital communities by brands as part of their online marketing.

Just because you can measure it, doesn’t mean you should.

old cameras lined up, with focus on one

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.

Frameworks give us freedom of thought

I’m always interested in how digital strategists explain their role in the digital process and was inspired by the series of frameworks in this presentation I recently found from Bud Caddell.

Action is the antidote to fear

Like so many of the audience, I watch Todd on The Gruen Transfer each week and each week he always, for me, gets to the truth of the advertising message before the others. So I was really excited to experience what he had to say in the flesh and to see if I could soak up some of his creativity.

What is it that makes a good digital team great?

I think it’s many things, but one thing stands above all else – their passion.

I’ve helped nurture one or two digital teams over the years and I have to say for each team, I’m immensely proud of what they’ve achieved.

And I think that comes from trust; letting them flourish in digital communications, taking the initiative and making mistakes along the way but learning from them too.

What to do when inspiration doesn’t strike

I’ve just had one of those days. Actually, make it one of those weeks. Concentration has been very hard to come by which is not helpful when you are on a short deadline. That loads on the pressure and then it’s even harder to find the way to flick the switch.

I didn’t listen to my own advice

Don’t you just hate that? I tell people things, sometimes until it feels like I am blue in the face from the efforts of my passion to get the point across – “how can you not see what your own customers see?”. And then I went and committed the same crime myself.

It took a rush of Coldplay’s blood to the head get me started

So here I am. Finally. I think I may take the title out for most procrastinated over blog ever even though I have sold the benefits and practicalities of blogging many, many times over. I’ve come to the conclusion that I am thinking too much about this and the best way to learn is to do it. At least that’s what I coached myself into thinking over my morning coffee, thanks Chris Martin.

Family Business Australia

Just a quick post to say that I’m presenting at the Family Business Australia conference, held at the Hyatt Regency in Perth WA, from September 1st to the 3rd 2011.

My 1 hour presentation is about using LinkedIn to build your personal profile.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.