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Category Archives for: "People and processes"

The secret to a more fulfilling relationship with your web analyst.

Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.

A content marketing template to inspire your creative resources.

Key to getting the best output from your content marketers is writing a descriptive and insightful brief. Learn some tips on how to inspire writers and download our free template to help you get started.

Planes and platforms

Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.

Outsourcing analytics – is it right for you?

As companies continue on the analytics journey, many are asking themselves would they outsource to an agency, or hire in-house resources. And if they outsource, what should they outsource. Morgan Vawter, from Piston Agency, recently shared her thoughts on the subject in a great article.

3 things your internal communications strategy may be lacking.

One of the challenges organisations from across many industries face is how to manage their internal communications. Incorporating a few key things into your communications strategy can make a world of difference.