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Data Trust

This five-minute checkup will help assess trust in your marketing data.

Global cookie consent and privacy legislation

There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.

Ebiquity Acquires Digital Balance

It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.

The 5 E’s of writing a damn good business blog.

young princess kissing a frog

Do you have an irrational fear of writing articles for your business blog? Content marketing is an essential for brands wanting to promote themselves online, here are some essential elements to help you write a damn good article.

Conscious uncoupling

At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.

How to prepare for a digital planning workshop.

Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others to understanding what the facilitator is there to do.

Top tips for digital team development.

team of paper people in pyramid

When building or developing a digital team there are certain things you should be keeping in mind. Avoid governance and other issues with our top 3 tips for resource planning.

Planes and platforms

Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.

Outsourcing analytics – is it right for you?

As companies continue on the analytics journey, many are asking themselves would they outsource to an agency, or hire in-house resources. And if they outsource, what should they outsource. Morgan Vawter, from Piston Agency, recently shared her thoughts on the subject in a great article.

Building a magnificent machine

While down one of the rabbit holes of research we discovered a couple of inspirational articles that perfectly resonated with our own machine and helped inspire our thinking.

What is it that makes a good digital team great?

I think it’s many things, but one thing stands above all else – their passion.

I’ve helped nurture one or two digital teams over the years and I have to say for each team, I’m immensely proud of what they’ve achieved.

And I think that comes from trust; letting them flourish in digital communications, taking the initiative and making mistakes along the way but learning from them too.

Is your kitchen humming along?

When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement. Typically I use the number of slides in the presentation, which is generally over 200 (but presented in less than 30 minutes) and the second one is a statistic on something.

One statistic I’m fond of is “70%”.

It took a rush of Coldplay’s blood to the head get me started

So here I am. Finally. I think I may take the title out for most procrastinated over blog ever even though I have sold the benefits and practicalities of blogging many, many times over. I’ve come to the conclusion that I am thinking too much about this and the best way to learn is to do it. At least that’s what I coached myself into thinking over my morning coffee, thanks Chris Martin.

Tips to communicate your measurements.

There is a lot that can be measured these days, and getting the key success messages out can be difficult. Couple that with the misconception that it’s just about the web site, and the task just got harder.

Here’s five tips to help communicate your measurement results to stakeholders.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.