The CFO-CMO balancing act: How efficient marketing keeps everyone happy
Chief Marking Officers are in a perpetual balancing act, demonstrating ROI from marketing activities under the scrutiny of the Chief Financial Officer.
Data Trust
This five-minute checkup will help assess trust in your marketing data.
Are data management practices leaving you susceptible to cognitive bias?
Manual data handling and multiple siloed systems could be leaving room for biases to surface leading to inaccurate use of data.
Privacy reform safe bets: Stop using third-party data; audit your tags, review your tech stack, deal with dark data… by Christmas 2024
Government is trying to buy itself some time to decide on the hard, highly disruptive stuff thrown up by the Privacy Act review. The problem is, says Digital Balance MD, Richard Taylor, the deadlines for industry haven’t moved. We’ve already got less than half the time EU businesses had to prepare for GDPR. Here’s four things to do by Xmas 2024.
How dark patterns help brands like Temu and Shein to drive sales
‘Dark patterns’ are intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests
Why retailers should be like Kmart and Target and review their tech stacks
As marketing budgets continue to shrink, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales.
Global cookie consent and privacy legislation
There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.
Ebiquity Acquires Digital Balance
It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.
How much is that click really worth? The hidden reality of Facebook negative sentiment.
Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?
How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Why you need to invest in your people if you’re investing in Adobe Marketing Cloud.
The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?
Invest a little curiosity and spark the catalyst for change.
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.
The 5 E’s of writing a damn good business blog.
Do you have an irrational fear of writing articles for your business blog? Content marketing is an essential for brands wanting to promote themselves online, here are some essential elements to help you write a damn good article.
Tips for developing a smooth sailing client-partner relationship
Sometimes we are too focused on the day to day running of our business that our ship veers off course. Find out how to keep your eye firmly on the big picture.
Flat-packed marketing technology
Your flat-packed marketing technology isn’t going to build itself. Have you got a screwdriver handy?
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
Help your interview candidates to keep calm and carry on
I’ve just been an external panel member for a client who is interviewing for a new role. It was an interesting process and I made some observations along the way.
An introvert’s guide to a digital planning workshop.
Group workshops are great for enticing discussion and decision making but are you getting the most out of all the participants? How do we make sure everyone’s opinion is heard?
How to prepare for a digital planning workshop.
Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others to understanding what the facilitator is there to do.
How to be the digital leader everyone is looking for.
I want to talk about what makes a great digital leader. I am specifically choosing to use the word leader rather than manager as that’s a critical difference to embrace.
Top tips for digital team development.
When building or developing a digital team there are certain things you should be keeping in mind. Avoid governance and other issues with our top 3 tips for resource planning.
How to get the most out of your Adobe SiteCatalyst implementation (you’ll want your Web Analyst to read this too)
Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform and your web analytics team by focusing on these key factors.
The secret to a more fulfilling relationship with your web analyst.
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.
Planes and platforms
Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.
Outsourcing analytics – is it right for you?
As companies continue on the analytics journey, many are asking themselves would they outsource to an agency, or hire in-house resources. And if they outsource, what should they outsource. Morgan Vawter, from Piston Agency, recently shared her thoughts on the subject in a great article.
3 things your internal communications strategy may be lacking.
One of the challenges organisations from across many industries face is how to manage their internal communications. Incorporating a few key things into your communications strategy can make a world of difference.
Building a magnificent machine
While down one of the rabbit holes of research we discovered a couple of inspirational articles that perfectly resonated with our own machine and helped inspire our thinking.
Making your first time magic: writing for an audience.
First times are exciting and a bit scary, but there’s a lot that we can learn from the experience.
What is it that makes a good digital team great?
I think it’s many things, but one thing stands above all else – their passion.
I’ve helped nurture one or two digital teams over the years and I have to say for each team, I’m immensely proud of what they’ve achieved.
And I think that comes from trust; letting them flourish in digital communications, taking the initiative and making mistakes along the way but learning from them too.
Is your kitchen humming along?
When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement. Typically I use the number of slides in the presentation, which is generally over 200 (but presented in less than 30 minutes) and the second one is a statistic on something.
One statistic I’m fond of is “70%”.
how to make sure everyone is created equal in an agency relationship
Have you ever thought about how you’re different to your agency account team? And I don’t just mean in a “they get to wear jeans to the office” kind of way either.
It took a rush of Coldplay’s blood to the head get me started
So here I am. Finally. I think I may take the title out for most procrastinated over blog ever even though I have sold the benefits and practicalities of blogging many, many times over. I’ve come to the conclusion that I am thinking too much about this and the best way to learn is to do it. At least that’s what I coached myself into thinking over my morning coffee, thanks Chris Martin.
Tips to communicate your measurements.
There is a lot that can be measured these days, and getting the key success messages out can be difficult. Couple that with the misconception that it’s just about the web site, and the task just got harder.
Here’s five tips to help communicate your measurement results to stakeholders.