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Put your data to work

Category Archives for: "People and processes"

Ebiquity Acquires Digital Balance

It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.


How much is that click really worth? The hidden reality of Facebook negative sentiment.

Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?


How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Why you need to invest in your people if you’re investing in Adobe Marketing Cloud.

The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?


Invest a little curiosity and spark the catalyst for change.

Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.