It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.
There’s no secret to getting AdWords right, you won’t get it right every single time. The only secret I can share with you is that testing will become your new right hand man. You have to continuously test and try different things out in order to reach your goals and make the most out of your budget.
When writing your ads, you’ve got to dig deep and really unlock your creative side – because after all, you only have around 3 seconds to grab a user’s attention, and that’s not even the worst part. Your ad is also competing against other advertisers who are all gunning for the top spot. Keeping in mind that you only have a limited number of characters, ask yourself, what can you do to make your ad more interesting than your competitors?
You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.
Once you have got your goals down pat, it’s time to move on to “fun” part… The dreaded set up.
When it comes to setting up an AdWords account, quality = quantity. Creating campaigns can be a lengthy process. You may feel stuck on where to even begin. But there’s no need to freak out, building out an account structure is not as intimidating as it may seem.