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Put your data to work

Category Archives for: "Digital Balance"

You can now find us in Melbourne!

This year saw us turn four and open a new office in Melbourne.


My 6 digital marketing predictions for 2015.

Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…


How to train your thinking brain.

Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.


Using Data Elements within Adobe DTM (Dynamic Tag Management)

Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.


Data Scientist, the new astronaut?

Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.