Perspective – Seven MarTech lessons to take into 2024
End-of-year perspective from Richard Taylor, Managing Director of Digital Balance. Looking back at 2023 and forward to next year.
Digital Balance expands capability with acquisition by Spinach
Spinach is a great fit for our business. We share similar values around independence, honesty and being technology agnostic.
The future of onsite analytics and advertising tracking in 2023 and beyond
Digital Balance’s MD, Richard Taylor, on the death of cookies, and how this will affect analytics, and advertising tracking in 2023 and beyond.
Is Adobe Activity Map capturing my customer’s PII (personally identifiable information)?
What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]
What is Adobe Activity Map and how does it work?
Despite the impressive amount of functionality it offers, Activity Map is arguably one of the lesser known features available within Adobe Analytics. Understanding how it works and what it offers and will help you decide on whether it’s a suitable link tracking solution to include in your existing or future Adobe Analytics implementation. Table of […]
PSA: Malicious Scripts Posing as Google Tracking
The folks over at Sucuri have uncovered a new security threat involving malicious scripts posing as legitimate Google tracking calls in order to avoid casual detection. These scripts are designed to scrape sensitive data such as credit card information from compromised websites. The malicious code attempts to mimic references to the standard Google Analytics and […]
Tracking Single Page Apps
Single page web application or SPAs are seamlessly adopted a lot over the last few years, with content being rendered on the fly makes for a continuous and easy-to-use digital web experience. But with all the advantages it may bring, there’s a few things we need to take into account when developing an analytics implementation.
Ebiquity Acquires Digital Balance
It is with great pleasure I announce our most exciting venture to date; the acquisition of Digital Balance by Ebiquity – a leading independent marketing and media analytics consultancy. Ebiquity is a great fit and giant step forward for our business. We share very similar values around agility, independence, honesty and being straight-forward. We’re looking forward to having access to Ebiquity’s core services, and leverage some of the expertise and networks that they bring to the table.
5 Tips for Thriving as a Woman in Analytics, with Moe Kiss
We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.
How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic
Digital Analytics is thriving in Australia, and the team here at Digital Balance love to jump at any opportunity to meet like-minded data geeks who like to call analytics home. We were lucky enough to catch up with Moe Kiss for a chat about all things analytics, gush over our favourite new platforms, and swap tag management horror stories.
Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know
One of the fundamentals of setting up Page Load rules within Adobe DTM is specifying the required conditions for the rule to trigger. The most common way to do this is via the Path condition, however there are a few catch yas that you should be mindful of when setting up these Page Load rules to ensure your rule correctly fires on all instances that page is loaded, but first here’s a quick 101 on the Page Path condition options.
14 metrics to get you started with your deep dive into Facebook data exports
If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.
How much is that click really worth? The hidden reality of Facebook negative sentiment.
Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?
You can now find us in Melbourne!
This year saw us turn four and open a new office in Melbourne.
My 6 digital marketing predictions for 2015.
Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…
How to train your thinking brain.
Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.
Using Data Elements within Adobe DTM (Dynamic Tag Management)
Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.
Data Scientist, the new astronaut?
Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.
Conscious uncoupling
At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.
What bank accounts, sandwich fillings and shopping have in common.
Sometimes it’s the little things, the things that make a brand stand out from the crowd that make them really cool.
The UK CoolBrands included a few of those brands and we think that they deserve a mention.