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Put your data to work

Category Archives for: "Data and analytics"

Event serialisation with derived metrics

Have you got conversion values that are over 100%? In other words, have you got more people starting a form than you have visits? Or more people finishing a form than starting it? Or more people getting to step 2 of a form than actually starting it? This is a pretty common problem and stems from the way your event metrics have been set up.


A chat with Adobe.

Changes to workflow, gotcha moments and a look into the future. Tim talks to Adobe about our experiences implementing DTM for our clients.


The value of a dislike.

The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?


Australian brands fail to deliver positive digital experiences.

Australian brands are failing to deliver the experiences that digital consumers are expecting from them. So how do they bridge the gap and develop lasting relationships?


Derived metrics – what is this sorcery you speak of?

At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.