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Put your data to work

Category Archives for: "Data and analytics"

Property prices are plateauing in most states, but Sydney is still leading the pack

Over the past five years, Australians have kept a keen eye on the property market and watched construction boom, interest rates fall, and investors clamour to get a piece of the pie.

For many, these trends symbolise a vanishing dream of home ownership; perhaps due to the prioritisation of smashed avocado, or perhaps a combination of tax benefits and abundance of credit that have disproportionately benefitted investors over first home buyers who don’t have access to Bank of Mum and Dad. Who knows!


14 metrics to get you started with your deep dive into Facebook data exports

If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.


How much is that click really worth? The hidden reality of Facebook negative sentiment.

Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?


How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.