Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your audience is saying?

The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?

Your data can give you really interesting and useful facts about your brand, but there are a few things you need to do to get there.

Data provides deeper insight and understanding of the decision-making process of your customers. Here's how to use Think with Google's planning tool along with their wealth of data to inform your Customer Journey maps.

With many new businesses being borne out of 'big data', the term 'data insights' is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers. But can true consumer insights be found in data analysis alone?