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Monthly Archives: November 2016

Avoid the Set & Forget Mentality: 2 Things to Test for AdWords Success (Part 5/5)

There’s no secret to getting AdWords right, you won’t get it right every single time. The only secret I can share with you is that testing will become your new right hand man. You have to continuously test and try different things out in order to reach your goals and make the most out of your budget.

Casting the Line with AdWords is Easy, it’s all About Hooking the Catch (Part 4/5)

When writing your ads, you’ve got to dig deep and really unlock your creative side – because after all, you only have around 3 seconds to grab a user’s attention, and that’s not even the worst part. Your ad is also competing against other advertisers who are all gunning for the top spot. Keeping in mind that you only have a limited number of characters, ask yourself, what can you do to make your ad more interesting than your competitors?

AdWords Keyword Match Types: What is the Difference? (Part 3/5)

You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.

Cracking the Code of AdWords Account Structure (Part 2/5)

Once you have got your goals down pat, it’s time to move on to “fun” part… The dreaded set up.
When it comes to setting up an AdWords account, quality = quantity. Creating campaigns can be a lengthy process. You may feel stuck on where to even begin. But there’s no need to freak out, building out an account structure is not as intimidating as it may seem.

Establishing Your AdWords Foundation: Goals & KPIs (Part 1/5)

So, you’ve stumbled upon this post because you’re trying to work out the best way to use Google AdWords. I know what you’re thinking and the answer is no. AdWords is NOT easy and reading this article is NOT going to turn you into an AdWords Extraordinaire over night. However, hopefully it will give you the tools you need to form a solid AdWords foundation.