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This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Casting the Line with AdWords is Easy, it’s all About Hooking the Catch (Part 4/5)

When writing your ads, you’ve got to dig deep and really unlock your creative side – because after all, you only have around 3 seconds to grab a user’s attention, and that’s not even the worst part. Your ad is also competing against other advertisers who are all gunning for the top spot. Keeping in mind that you only have a limited number of characters, ask yourself, what can you do to make your ad more interesting than your competitors?

By on November 28 2016

AdWords Keyword Match Types: What is the Difference? (Part 3/5)

You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.

By on November 28 2016

Cracking the Code of AdWords Account Structure (Part 2/5)

Once you have got your goals down pat, it’s time to move on to “fun” part… The dreaded set up. When it comes to setting up an AdWords account, quality = quantity. Creating campaigns can be a lengthy process. You may feel stuck on where to even begin. But there’s no need to freak out, building out an account structure is not as intimidating as it may seem.

By on November 28 2016

Establishing Your AdWords Foundation: Goals & KPIs (Part 1/5)

So, you’ve stumbled upon this post because you’re trying to work out the best way to use Google AdWords. I know what you’re thinking and the answer is no. AdWords is NOT easy and reading this article is NOT going to turn you into an AdWords Extraordinaire over night. However, hopefully it will give you the tools you need to form a solid AdWords foundation.

By on November 11 2016

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