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Put your data to work

Monthly Archives: July 2016

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.


What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.