The value of a dislike.
The introduction of a 'dislike' button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?
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on September 17 2015
The introduction of a 'dislike' button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?
Australian brands are failing to deliver the experiences that digital consumers are expecting from them. So how do they bridge the gap and develop lasting relationships?
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