At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.
The Adobe Symposium in Singapore was full of new technology and advancements in digital marketing. Mobile and beacon technology are just two of the sneaks showcased by Adobe that caught my attention and how important they are to today’s marketers.
Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?