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This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Data analysis – are you being oversold on your analytics?

With many new businesses being borne out of 'big data', the term 'data insights' is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers. But can true consumer insights be found in data analysis alone?

By on January 15 2015

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