Put your data to work

Monthly Archives: December 2014

Use data for good: 3 rules to live by for personalisation strategy.

Your customer data is priceless for helping with personalisation, but to avoid being too invasive you’ll need to set boundaries and define your purpose.

My 6 digital marketing predictions for 2015.

Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…

Setting up Google Universal Analytics User ID tracking with Adobe Dynamic Tag Management (DTM).

Find out how the unique user ID feature of Universal Analytics will allow you to analyse the visitors to your site across multiple browsers and devices.