Put your data to work

Monthly Archives: September 2014

The 5 E’s of writing a damn good business blog.

Do you have an irrational fear of writing articles for your business blog? Content marketing is an essential for brands wanting to promote themselves online, here are some essential elements to help you write a damn good article.

Communication – the 7th essential skill of a digital planner.

Are your stakeholders confused by complex ideas and jargon? Discover how communicate your ideas more effectively.

‘Half my advertising is wasted, I just don’t know which half.’

How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.

Dear Marketing Director, is your digital strategy working?

Digital is one of the most measurable mediums, yet marketing directors are often uncertain whether their marketing campaign is making a difference. This starts with knowing what to measure…

Are you using your web analytics as a trophy or a weapon?

Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?