Do you use your data to inform new campaigns, or are you guilty of re-implementing the same plan?
Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform and your web analytics team by focusing on these key factors.
Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.
Parameters and attributions are important to campaign measurement and can deliver loads of great insights but only if you’ve got them set correctly. Find out how to check your settings to make sure your data is accurate.
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.