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Put your data to work

Monthly Archives: October 2013

Just because you can measure it, doesn’t mean you should.

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.


What bank accounts, sandwich fillings and shopping have in common.

Sometimes it’s the little things, the things that make a brand stand out from the crowd that make them really cool.
The UK CoolBrands included a few of those brands and we think that they deserve a mention.


The imperial value of the digital brief: a client-side planner’s guide

There are a number of ways to approach digital briefs, but often we’re in such a rush to get them written that we overlook the key elements. We look at some of the questions you should be asking to make your brief as effective as possible.