Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.
Sometimes it’s the little things, the things that make a brand stand out from the crowd that make them really cool.
The UK CoolBrands included a few of those brands and we think that they deserve a mention.
There are a number of ways to approach digital briefs, but often we’re in such a rush to get them written that we overlook the key elements. We look at some of the questions you should be asking to make your brief as effective as possible.