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Put your data to work

Monthly Archives: October 2013

Firefox & Safari manual link tracking

Web browsers have been causing some issues for link tracking by ignoring scripts. We’ve found some alternative methods that can easily be included into your code.


Anomaly detection, real time reporting and much more.

It just got easier. Todays updated release of SiteCatalyst will help everyone from executives, analysts and content marketers to get better, faster, actionable insights from their data. Read about anomaly detection, real time reporting, video analytics, simplified menus for everyone and more.


Applying database marketing techniques to digital marketing.

Over the last few years the lines between database marketing and digital marketing have really blurred. It used to be quite clear cut. But now we can apply the same tried and tested techniques to leverage our customer data and to help identify prospects in the vast swath of digital data.


Managing online communities

After recently completing a Lithium Community Management course, De reflects on the increased adoption of digital communities by brands as part of their online marketing.


Keyword unavailable in SiteCatalyst: 100 percent

Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.