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Put your data to work

Monthly Archives: September 2013

Uncovering your content marketing opportunity.

Content is everywhere, but how do you stay ahead of the game and make sure your brand is noticed? Check out our top tips for creating an effective content marketing plan.


Crunchtime: The growing importance of 1st party cookies.

Online security has received a lot of media coverage and caused concern amongst consumers. Find out what you should be doing to protect your data.


A perfect fit for our magnificent machine

As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.


Finding another string for your bow.

Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.


Are we there yet? Get more by scoring prospects.

With all of this data flying around, we can do some pretty nifty things with visitor scoring, if we think beyond just a flat score. Think about scoring them on multiple levels to separate the “nearly’s” from the “maybe’s”.