Building a social media governance framework shouldn’t be something to tick off your ‘to-do’ list. Building a set of rules for something that is social can work, so long as it lives in a social way.
It seems that most companies are still measuring traffic rather than peoples’ behaviours, despite the capability of the platforms. Enhance your customer understanding with audience measurement, not just the boring mundane traffic metrics.
There’s a certain amount of responsibility that comes with our digital recommendations, and taking people along the learning journey with us is part of the golden thread of digital transformation for a company.
Personas or Profiles – what are they, which is which and when do you use them?
Have you been looking at your data reports and wondering why you’re seeing something different than you expected? We took a look at some of the common mistakes made when interpreting data.