Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Measure people, not traffic.

It seems that most companies are still measuring traffic rather than peoples' behaviours, despite the capability of the platforms. Enhance your customer understanding with audience measurement, not just the boring mundane traffic metrics.

By on August 28 2013

My data doesn’t look right. Where do I start?

Have you been looking at your data reports and wondering why you're seeing something different than you expected? We took a look at some of the common mistakes made when interpreting data.

By on August 19 2013

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