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Monthly Archives: October 2011

Test&Target versus Google Website Optimizer.

With the myriad of tools available there’s no excuse for not optimising across multiple channels, but choosing one to use can be daunting.

Success Event Pathing

There are a few ways to find out the order in which certain events happen when visitors come to your site, but the most effective is through implementing Success Event Pathing. We take you through the process of successful event pathing.