pic

Put your data to work

Monthly Archives: July 2011

5 simple steps to make it count.

I’m still generally stunned that companies find thinking about measurement so difficult, and tend to either leave it to the last minute, or have nothing in place to effectively determine the success of something, and as a consequence have no method to improve on the ROI.

As marketers in a digital age, we’re far more fortunate than our offline counterparts in that we have, at our disposal, a multitude of tools, that allow us to measure success and further optimize the user experience.


how to make sure everyone is created equal in an agency relationship

Have you ever thought about how you’re different to your agency account team? And I don’t just mean in a “they get to wear jeans to the office” kind of way either.


Visitor Scoring – the engaged visitor segment

So I promised that I would finally put fingertip to keyboard and talk a little bit more about using Visitor Scoring…to finish up the series that I started a while ago.

If you’ve read my previous posts, you’ll know that we implemented a series of metrics for engagement measurement, culminating in a per-visitor score.

I wanted to share with you some of the insights and benefits of doing all of this, particularly in Discover.


Hi ho, Hi ho, it’s off to LA we go…

I’m incredibly excited. I’ve been asked to attend and present at the massive Adobe Max 2011 conference, in LA, in October this year. Wow!


Search&Promote on steroids

When it comes to searching across the web, we all know that Google is king, but does this still hold true across your own internal network?

Over the past 12 months we have wrestled with this question, particularly in an environment with multiple search mechanisms, manually maintained indexes, and masses of sites that were created when metadata was primarily used to categorise instead of search.