Many of us use video on our sites these days for different communication reasons. And those videos generally take a fair amount of effort (and cost) to put together. Understanding video engagement is therefore quite important to know which videos are most engaging, which ones lead to most conversions and so on. To date, we have generally used YouTube for our videos. But the problem is that we only get the basic information from YouTube, we aren’t able to see more insightful information.
There’s a number of ways of integrate video measurement data into SiteCatalyst, either by embedding the code into your own video player and then hosting the video on your site, or by using a third party source.
This post looks at how to enable video measurement.