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Monthly Archives: November 2010

Campaign Stacking, Lead Stacking, Product Stacking

Here’s another really simple customisation that you can and should do as part of your basic implementation, which helps you to further understand attribution.

Attribution is probably one of the hardest and most contested measurements available…which “thing” led your customer to do something. Read on to find out more about stacking in SiteCatalyst.

How to create a good measurement strategy

Many companies struggle with an effective digital measurement strategy, often due to the lack of resources or the lack of understanding how it can provide an effective return on the investment.

And it is an investment. Generally you’ll incur people and training costs and you’ll incur licensing costs for the various platforms. These are all ongoing costs.

But you can demonstrate an ROI that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together. Read on to see the 6 key elements to a successful measurement strategy.

Custom menus in SiteCatalyst

You’re optimizing content to drive relevance for your visitors. So why don’t you optimize your menus in SiteCatalyst for your users too? Make them more relevant – you’ll be thanked for it.

One of the lesser used capabilities in SiteCatalyst is the Custom Menu. They make reports easier to find for your users. Makes sense and only takes two minutes.

Measuring engagement over time

I recently read a great blog post about Cohort Analysis – measuring engagement over time, from 52 weeks of UX, and it got me thinking how to achieve this within Omniture SiteCatalyst.

As it turns out, with a bit of custom code, it’s pretty easy to do, and what an opportunity it opens up.

Cohort Analysis allows you to look at a group of people who start something at a specific time and monitor them over time to see whether their engagement increases or decreases. Then you can also compare them with people who start the same thing at a different point in time.

Read on to find out what this all means, why you need it, and what you can do with it…