Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Who’d have thought Einstein was into Web Optimisation

Albert Einstein once had a picture hanging on his wall at Princeton that read: "Not everything that can be counted counts, and not everything that counts can be counted." He was a smart cookie and often referred to it...and it definitely rings true for web analytics.

By on October 28 2009

Driving content relevance with Test&Target

In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content. Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.

By on October 21 2009

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