If you’re thinking of trying to compare web analytics results by vendor, or even by the original log file, you’re in a for a very tough time.
Genie + bottle + uncork = Long time, not good time.
And therein lies your genie out of bottle, and you scrabbling around trying to justify the results. You’re best off not even trying.
In my previous post on People who liked this, also liked…, I put forward an idea how to generate “related” products of interest, based on what users were looking at, which could then be automated and re-published back to a site, based on Omniture data.
Having implemented this, we’ve made an interesting observation, which changes one our user assumptions, and I thought it was worthy of a quick posting.
One of the nice things about Omniture is the ability to export information out to other systems. We use this feature to generate tag clouds on our site, based on the most popular courses viewed over the last 30 days, segmented for different audiences.