What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]
Despite the impressive amount of functionality it offers, Activity Map is arguably one of the lesser known features available within Adobe Analytics. Understanding how it works and what it offers and will help you decide on whether it’s a suitable link tracking solution to include in your existing or future Adobe Analytics implementation. Table of […]
Apple’s ITP is creating ghost audiences; it’s getting worse, and there’s no cure.
A quick primer for you, without getting into the technical specifics:
Around 50% of your mobile visitors are ghosts.
Around 10% of your desktop visitors are ghosts.
That means 20%-30% of all visitors are ghosts.
Did that get your attention?
ITP or Intelligent Tracking Prevention is Apple Safari’s ability to stop cross-domain tracking (specifically ad tracking), deleting or blocking cookies (1st and 3rd), with the intention of protecting user privacy by restricting the ability of ad tech companies to track people around the web.
You may be aware of the recent news that Sizmek, one of the largest independent ad-tech platforms has filed for Chapter 11 bankruptcy. The business will seek to maintain current operations as it looks to either outside investment, or third-party sale to help resolve the balance sheet. It is too soon to tell whether Sizmek’s […]
The folks over at Sucuri have uncovered a new security threat involving malicious scripts posing as legitimate Google tracking calls in order to avoid casual detection. These scripts are designed to scrape sensitive data such as credit card information from compromised websites. The malicious code attempts to mimic references to the standard Google Analytics and […]