Our Consulting Services

We can help you with:

• Marketing Technology selection, configurations and audits
• Customer Data Platforms (CDP) – requirements, selection, implementation and ongoing support
• Data Management Platforms (DMP) – requirements, selection, implementation and ongoing support
• Communicating business value/ROI of technology platforms
• Leveraging your existing technology in line with your Digital Strategy
• Digital Maturity Benchmarking
• Measurement Planning & Implementation
• Google and Adobe Analytics implementations.
• Creating a First Party Data Strategy
• Data Health Checks
• Helping you define a response to the cookie-less future
• Technical review and gap analysis in line with industry best practice
• Report Suite migration
• Data Privacy and Protection

Provide technical and data expertise across, not only your technology platforms and data layer, but also your strategy, people and process. We can provide:

• Strategical advice – be your trusted agnostic technical advisor
• Tactical hands on support and training across multiple Marketing Technology platforms and technologies
• Onsite team mentoring or capacity uplift
• Indepth, classroom-based or hands-on training and support.
• Support for your team in their education and training in being more data-driven.
• Unique expertise tailored to Marketing, Digital Marketing, Customer Experience, and/or Digital teams.

We can help with:

• Development of a First party data strategy
• Metrics and KPI workshops to align the business
• ROI – deliverable outcomes and success metrics
• Data Governance and Management
• Performance Analytics and Measurement
• Campaign Governance and Tracking
• Audience Segmentation
• Marketing plan guidance
• Customer insights
• Funnel and Lead Management
• Data Health Checks

Areas we can help you with:

• Data analysis & insights
• Executive Dashboards
• Performance Dashboards aligned with Business KPI and ROI
• Campaign Dashboards and Reporting
• Combining datasets to create great visualisation
• Customer Journey visualisation
• Path to Purchase visualisation

We can help with:

• Experimentation – AB Testing and Targeting
• Personalisation – simple triggers > at scale personalisation
• Ecommerce optimisation and experimentation strategies
• Multi-trait segmentation strategy
• Product recommendations
• Activity Prioritisation Frameworks
• Campaign continuity offsite and onsite
• Roadmap to building Program maturity
• Program Structure and Governance models / Centre of Excellence
• Contingency Planning

We can work with you to:

• Champion the cause of experimentation
• Assist in the preparation of business cases or POCs
• Help you develop a Communications and Engagement strategy
• Define new ways of working
• Undertake Change management activities
• Provide expertise with the business process and required mindset shift
• Resource planning
• Onsite, classroom, or external Training, Mentoring and Support

Our services and activities include:

• Consumer/Customer Experience Strategy
• Cross Channel Communications Strategy
• Customer/Buyer Journey Mapping
• Consumer Experience Roadmaps
• Digital and Data Roadmaps
• Identity Strategies
• Approaches for both B2C, B2B, and D2C.