Beat the Benchmark
Join Contentsquare’s Senior Demand Generation Manager, Neha Garg, as we dive into the key findings from the 2024 Digital Experience Benchmark Report.
The Four Stages Of Attribution Excellence
Lyndon Apthorpe, Senior Value Optimisation Advisor at Domo, covers the four stages of attribution excellence.
Attribution – which way do you do it?
Attribution is about applying credit for a conversion to the thing or things that contributed to the conversion. But how do you go about this, and what do you give credit to?
Have you got your settings right?
Parameters and attributions are important to campaign measurement and can deliver loads of great insights but only if you’ve got them set correctly. Find out how to check your settings to make sure your data is accurate.