Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Measuring SEO efforts

We’re all involved in SEO – jostling for position, trying to improve our domain authority, vying for backlinks, looking at page rank. We’re all getting reports from our SEO vendors. But wouldn’t it be nice to be able to include those core measures in our SiteCatalyst Dashboards sometimes. Did you know you can? It’s a bit of a hack – but it works.

By on October 09 2010

Tweet, tweet – tracking Twitter

They're tweeting away. You probably are too. But they're not necessarily following you, or you them. Are you even aware of them? And are you reporting on their mentions? Twitter is pervasive nowadays. Which isn't bad for only 140 characters or less. And it's amazing what you can actually say with so few words. Good, bad or ugly, it's happening around you. At the breakfast table, on the way to work, at work, at lunch and at night. And the audiences are huge. Lady Gaga – 6.6 million followers; Barack Obama - 5.5 million. Ok, so maybe you're not a Lady Gaga, but you get my drift. What's to say someone with thousands of followers isn't tweeting away about your brand? Did you know you can report tweets in SiteCatalyst?

By on October 03 2010

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