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This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

Is your content converting?

One of the little-used nuggets in SiteCatalyst is "participation". It's a given that you want to know how many sales you've made, or how much revenue you've generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it's therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.

By on November 28 2009

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