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	<title>digital balance</title>
	<link>http://www.digitalbalance.com.au</link>
	<description>thinkers &#124; leaders &#124; enablers</description>
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		<title>Has Google shot themselves in the foot?</title>
		<description><![CDATA[You may or may not know that in November last year, Google starting “hiding” organic keyword traffic data in the name of user privacy, for users that are signed into a Google account.

What that means is that if you’re signed in, and you search for something, then click on the link, the term you used is no longer passed through to the website you visit.

For the website, that means they have no idea what you searched for.]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/has-google-shot-themselves-in-the-foot/</link>
			</item>
	<item>
		<title>Web analysis &#8211; in-house, outsourced or a mixture?</title>
		<description><![CDATA[The goal for every company should be to have web analytics in-house, lead by a team that is empowered to do true analysis by looking at the data end to end and incorporate both the what (quantitative) and the why (qualitative).

The analysts should also be marketing savvy, not just focused on the data.  The true value of web analytics is about understanding user behaviour; it’s more than just data…in fact, it’s primary purpose these days is to help optimise your business.  An analysts’ role is to make the connection between the data and the business.  And because user behaviour is driving the data, a marketing connection must exist.

Some companies have reached the full in-house model.  For many though, it’s a journey that must be undertaken.

So what follows is a plan to help get your new-born to maturity.]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/web-analysis-in-house-outsourced-or-a-mixture/</link>
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	<item>
		<title>Get smart, start recession proofing now</title>
		<description><![CDATA[Being absolutely bored out of my mind, sitting in Auckland airport waiting for a plane to the US, I thought I’d write a sombre little post on a journey we’re all about to go on.

Seven years as a currency trader taught me a thing or two, especially about interest rates.

When short-term rates rose above long-term rates, we got jittery.  And it wasn’t the coffee.  Typically, when that happened, a recession was just around the corner…]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/get-smart-start-recession-proofing-now/</link>
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		<title>How&#8217;s your measurement footprint?</title>
		<description><![CDATA[Implementing web analytics successfully throughout an organisation requires more than just a “fire-and-forget” approach to the platform.  There are many elements that go into making it worthwhile for your business...]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/hows-your-measurement-footprint/</link>
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		<title>Action is the antidote to fear</title>
		<description><![CDATA[Like so many of the audience, I watch Todd on The Gruen Transfer each week and each week he always, for me, gets to the truth of the advertising message before the others.   So I was really excited to experience what he had to say in the flesh and to see if I could soak up some of his creativity.]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/action-is-the-antidote-to-fear/</link>
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		<title>What is it that makes a good digital team great?</title>
		<description><![CDATA[I think it's many things, but one thing stands above all else – their passion.

I've helped nurture one or two digital teams over the years and I have to say for each team, I'm immensely proud of what they've achieved.

And I think that comes from trust; letting them flourish in digital communications, taking the initiative and making mistakes along the way but learning from them too.]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/what-is-it-that-makes-a-good-digital-team-great/</link>
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		<title>What to do when inspiration doesn&#8217;t strike</title>
		<description><![CDATA[I’ve just had one of those days. Actually, make it one of those weeks. Concentration has been very hard to come by which is not helpful when you are on a short deadline. That loads on the pressure and then it’s even harder to find the way to flick the switch. That’s always a threat [...]]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/what-to-do-when-inspiration-doesnt-strike/</link>
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		<title>Is your kitchen humming along?</title>
		<description><![CDATA[When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement.  Typically I use the number of slides in the presentation, which is generally over 200 (but presented in less than 30 minutes) and the second one is a statistic on something.

One statistic I’m fond of is "70%".]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/is-your-kitchen-humming-along/</link>
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		<title>I didn&#8217;t listen to my own advice</title>
		<description><![CDATA[Don’t you just hate that? I tell people things, sometimes until it feels like I am blue in the face from the efforts of my passion to get the point across – “how can you not see what your own customers see?”. And then I went and committed the same crime myself so either that [...]]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/i-didnt-listen-to-my-own-advice/</link>
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		<title>I didn&#8217;t mean to get distracted</title>
		<description><![CDATA[I’ve developed a teenage style crush. I can’t stop thinking about what might be for us, how good a pair we will make. I didn’t mean to talk about this in my latest entry, but sometimes it helps to talk about it doesn’t it? I’m a little ashamed that I have only just noticed them, but I have only recently started to focus my thoughts in this area, so it’s not surprising I haven’t really got what they’re about.]]></description>
		<link>http://www.digitalbalance.com.au/thoughts/i-didnt-mean-to-get-distracted/</link>
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